All aboard the Baddie Boat!
The last word timeeee was had on Virgin Voyages and TikTok‘s viral creator cruise that introduced collectively 1,000 of the most important (and baddest) influencers, creators, and tastemakers for the most important Creator Voyage thus far.
Powered by Fabletics, Moët Hennessy, Don Julio 1942, Coca-Cola, and different main manufacturers, the totally immersive 3-night occasion handled visitors to curated moments designed for discovery and storytelling onboard the Scarlet Woman from Miami to Bimini.
The epic collab between “the world’s No. 1 kid-free cruise line” and TikTok signaled a defining new chapter for each manufacturers which trended throughout social media whereas the most important creator activation in Virgin Voyages’ historical past unfolded at sea.
“Creators are among the most trusted media channels on the planet proper now as a result of they care about their audiences,” stated Nathan Rosenberg, CMO at Virgin Voyages.
“They present up, they share what strikes them, and other people hear. We went to TikTok as a result of that perception is shared. We’re each obsessive about the identical factor: serving to folks uncover their subsequent journey. They do it on the platform. We do it at sea. Placing a thousand creators in the course of that? That’s the place it will get actually attention-grabbing.”
On the middle of the sensible advertising and marketing second was Elayane Merriwether, Head of Model & Social for Virgin Voyages, whose intentional, inclusive, and iconic technique created one of many greatest influencer-focused model wins in historical past.
Merriwether detailed the creator economy-shifting transfer in a sequence of movies together with an look on the 2026 Doable Convention.
Rooted in creation with curated tracks spanning journey, eating, leisure, wellness and music, creators have been invited into the areas that matter most to their audiences.
From dawn health on the deck to enviable eating experiences, each second was constructed to be lived first and shared second with the crusing culminating in Bimini, Bahamas at Virgin Voyages’ Seashore Membership the place the model’s signature Float On celebration turns into a high-energy seaside bash.
For Virgin Voyages, the bar-raising Creator Cruise strengthened the significance of designing an expertise round how folks truly wish to really feel by means of dynamic design, tradition and real human connection.
Have been you #influenced to e-book a cruise on Virgin Voyages? Inform us down beneath and revel in our gallery of viral vixens, it-girlies, and sea-stunners who introduced predominant character vitality to the now-legendary Virgin Creator Cruise on the flip.
