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Coco Gauff Reacts To Pure Hair Criticism For Miu Miu Marketing campaign

lalagirl by lalagirl
April 13, 2026
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Supply: Robert Prange / Getty

Coco Gauff had highly effective phrases for individuals who had damaging critiques of her pure hair in her newest Miu Miu social marketing campaign.

After the younger tennis champion posted a paid advert for her collaboration with the legendary clothier on Apr. 2, the web was ablaze with commentary on how her hair was styled. Folks chimed in calling it “unkempt,” and appeared to imagine that it had been purposely mishandled by a magnificence staff who was not conversant in 4C hair. Nevertheless, others noticed nothing flawed with it and applauded her for simply being herself in a marketing campaign.

Coco very graciously let the haters know that she makes no apologies for who she is—from head to toe. She additionally made it clear that she’s extra involved with preserving her hair wholesome than residing as much as unfair and anti-Black requirements.

“To all of the younger Black ladies on the market who’ve kinky hair like me, do what you need to do along with your hair,” the two-time Grand Slam champion mentioned. “I personally don’t wish to slick again my hair super-sleek, as a result of it does harm my hair. I do play tennis, so more often than not once I’m carrying it in a bun, I select to permit my hair to be and to current in its 4C self, as a result of I do have 4C hair. … I don’t need it to be super-slicked-back, as a result of it’s simply not good for my hair.”

She additionally made certain to speak on to different Black ladies who might discover themselves defending nevertheless they determine to put on their crowns.

“If you wish to straighten your hair, completely straighten your hair, perm your hair,” she mentioned. “If you wish to put on your hair afro, put on your hair afro. If you wish to put on braids, put on braids. If you wish to put on cornrows, put on cornrows. If you wish to slick again your hair to the Gods, slick it again; if you happen to don’t and also you simply wanna put it in a bun, put it within the bun. Black ladies are stunning. Black hair texture — kinky, Afro hair texture — is gorgeous.”

It’s a disgrace {that a} younger lady as embellished as Coco must situation an announcement about one thing as frivolous as her hair when she’s busy breaking data, making historical past and being one of the crucial inspirational Black ladies in sports activities. Possibly sooner or later we will all transfer previous dangerous conversations about hair texture and types in our group, as soon as and for all.

For now, we’re blissful to have Black ladies like Coco who, by being assured in themselves and their Blackness, encourage others to do the identical.



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Tags: CampaignCocoCriticismGauffHairMiuNaturalReacts
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