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Pusha T Fashions Louis Vuitton SS26 Marketing campaign

lalagirl by lalagirl
January 20, 2026
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WWD

What higher strategy to begin off the yr than with excessive prospects of successful huge on the GRAMMYs for “Greatest Rap Album” — perhaps even “Album of the 12 months’?! — whereas additionally spearheading the brand new Spring/Summer time 2026 marketing campaign by high-end vogue home Louis Vuitton?

Girls and gentleman, solely Pusha T.

RELATED: 12 months In Evaluate – High 20 Hip-Hop Albums Of 2025

The opposite half of Clipse, with a lot respect to brother Malice, Pusha T has actually been sustaining a rap legacy for himself that’s constant each in lyricism and magnificence alike. OG rap followers will fondly recall seeing the Virginia native a full 20 years in the past — true to this, not new to this! — entrance and heart alongside Pharrell Williams, BAPE founder NIGO and hip-hop king JAY-Z within the Louis Vuitton retailer in SoHo posing for photos whereas celebrating Skateboard P’s 2005 LV sun shades collaboration on the time. Twenty years later, Rell is the Inventive Director for menswear on the label and directing his longtime homie Push in a marketing campaign that has the My Identify Is My Identify emcee wanting cleaner than a whistle. Cream tones, premium supplies as per ordinary for the LV aesthetic, pop art-friendly designs throughout the journey equipment and a lookbook backdrop that requires a complicated getaway all come to thoughts with this season’s supply.

Luxurious practice journey elective, however extremely most popular.

Titled “Artwork of Journey,” the gathering matches the illustrious imagery captured by photographer Drew Vickers with tones and textures you’d anticipate to come back throughout on an expedition between Paris and Mumbai — assume sand, leather-based, deluxe darkish goodies, nature, sunrises to sunsets, gold, metal and most significantly consolation. Highlights throughout the set embrace the Keepall 50 and Horizon 55 on the bag facet, just about every thing emblazoned with The Darjeeling Restricted prints, all monogram choices and a formidable line of footwear from loafers to sneakers alike. If you can also make it slot in your wardrobe for now, the puffer jacket providing will provide each heat and a glance of wealth this present season — ball out sooner relatively than later, we are saying! Total although, many of those ready-to-wear gems can simply be saved on ice for when the hotter seasons begin arising.

Watch the Pharrell-directed marketing campaign video for Louis Vuitton Spring/Summer time 2026, accessible now in-store and on-line, that includes the aforementioned wordsmith Pusha T and rising Hollywood frontman Jeremy Allen White of The Bear fame:



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Tags: CampaignLouisModelsPushaSS26Vuitton
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