Bailey DeWitt Scores FIFA Expertise By means of Verizon

Verizon launches new loyalty program with unique perks and experiences like VIP entry to sporting occasions.
10-year-old Bailey DeWitt wins Verizon contest, attends historic Spain vs. Cabo Verde World Cup match in Atlanta.
Verizon’s ‘No One Will get You Nearer’ promise permits Bailey’s household to expertise the match from an unparalleled perspective.

It was nonetheless early Monday morning when followers started flooding downtown Atlanta for one of the vital anticipated FIFA World Cup matches hosted at Mercedes-Benz Stadium.

Attendees had been inspired to reach early resulting from anticipated visitors. By the point I arrived, the town was already buzzing. Helicopters hovered overhead whereas crowds of supporters poured into the streets. Vehicles crawled via packed roadways as followers sporting staff flags and jerseys made their means towards the stadium.

This 12 months’s match marks the primary FIFA World Cup hosted in Atlanta, making the environment much more electrical. The matchup between Cabo Verde and Spain carried its personal layer of significance. Whereas Spain entered as a World Cup veteran anticipated by many to dominate, Cabo Verde was making historical past with its first-ever look on soccer’s greatest stage.

That distinction created an environment crammed with delight, tradition, and pleasure.

In all places I seemed, there have been FIFA banners and branding, tailgates filled with households and pals, meals vans serving hungry followers, memento stands promoting memorabilia, and supporters waving flags from around the globe. The climate was almost good as cheers echoed all through the town blocks surrounding the stadium.

Among the many hundreds of followers taking within the historic second was 10-year-old Bailey DeWitt, a Georgia soccer participant from Macon whose World Cup expertise turned much more memorable due to a shock alternative via Verizon’s loyalty program.

For Bailey, a shock video name changed into a once-in-a-lifetime FIFA World Cup expertise. Her story can be half of a bigger initiative Verizon says is designed to reward buyer loyalty via unique experiences, giveaways and VIP entry.

Talking with BOSSIP’s very personal Lauryn Bass forward of the FIFA World Cup match between Spain and Cabo Verde in Atlanta. The younger soccer participant mirrored on the journey that introduced her to one of many world’s greatest sporting occasions.

“I used to be like three,” Bailey says when requested when she first turned considering soccer.

Bailey credit her father with introducing her to the game.

“My dad launched it to me,” she mentioned.

When requested what first excited her about soccer, Bailey pointed to the friendships and freedom she discovered on the sphere.

“Most likely the working and that I get to make new pals,” she shared.

A “Golden Name” Modified Every thing

Bailey’s World Cup journey started with a shock “Golden Name” from U.S. Ladies’s Nationwide Staff participant Gisele Thompson.

The unforgettable second got here after Bailey’s mom entered a Verizon contest via the My Verizon app. Recalling the decision, Bailey remembered Thompson asking whether or not the household had ever attended a World Cup match.

“She was like, ‘Have y’all ever gone to a World Cup?’ And we mentioned no,” Bailey recalled. “Then she was like, ‘Would y’all wish to?’ And we mentioned sure.”

What occurred subsequent left the household shocked.

“She gave us the tickets and was like, ‘You’re going to the FIFA World Cup, Spain versus Cabo Verde.’”

Bailey mentioned the chance nonetheless feels surreal.

“It means lots to me. Far more than only a lot.”

The younger soccer fan already knew the staff she’d be cheering for.

“Spain,” she mentioned with a smile when requested who she was rooting for throughout the match.

Reimagining Buyer Loyalty

Bailey’s World Cup expertise comes as Verizon launches a significant overhaul of its buyer rewards choices.

In accordance with the corporate, Verizon lately launched an industry-first loyalty program accessible to all prospects no matter plan. The initiative consists of Verizon {Dollars}, a rewards program that offers prospects 3% again every month merely for being Verizon prospects, together with Verizon Shine, a brand new platform designed to supply unique perks, every day giveaways, and once-in-a-lifetime experiences.

Verizon executives say the trouble is a part of a broader push to simplify the shopper expertise whereas creating extra significant rewards.

“We’re basically reshaping Verizon in and out to place the shopper on the middle of every little thing we do,” Verizon CEO Dan Schulman mentioned in an announcement saying this system. “We’re listening, designing for them and shifting sooner than we ever have earlier than.”

Among the many experiences accessible via Verizon Shine are VIP sporting occasions, live shows, superstar meet-and-greets, journey alternatives, and unique FIFA World Cup experiences. The corporate introduced upcoming alternatives, together with a VIP FIFA World Cup 2026 Ultimate expertise that includes David Beckham, music competition entry, worldwide journey experiences, and entry to main leisure occasions.

Along with launching Verizon {Dollars} and Verizon Shine, the corporate additionally introduced the elimination of activation and improve charges for purchasers enrolled within the loyalty program. Verizon says the modifications are designed to create a less complicated and extra rewarding buyer expertise.

For Bailey and her household, these initiatives translated into one thing way more memorable than conventional rewards factors: the chance to face simply ft away from world-class athletes competing on soccer’s greatest stage.

“No one Will get You Nearer” with Verizon

Verizon’s slogan, “No One Will get You Nearer,” took on new that means as soon as the DeWitt household arrived on the stadium. Bailey’s mom, Susanna DeWitt, mentioned she was overwhelmed by how shut the household was in a position to get to the motion.

“I’m simply actually humbled that we’re in a position to be this near the sphere,” DeWitt mentioned.

The household acquired club-level seating and particular entry that positioned them simply ft away from gamers competing on one in every of soccer’s greatest phases.

“To have the ability to be on the pitch for a part of the sport and critically, in all probability ft from the gamers sooner or later,” she mentioned. “Actually, no person will get you nearer besides your eyes.”

For a younger athlete who has spent years watching the game from the sidelines, the chance supplied greater than only a memorable day for her household. It additionally supplied inspiration.

A Match to Bear in mind

When requested what she hoped to achieve from the expertise, Bailey’s reply centered on private progress.

“I hope that I acquire some extra confidence,” she mentioned. “To see the gamers so I’m not as scared.”

Whereas the World Cup expertise could also be a dream come true, Bailey hopes different younger athletes do not forget that their targets are achievable too.

Her recommendation was easy: “By no means hand over.”

Bailey’s expertise served as a real-time instance of Verizon’s “No One Will get You Nearer” promise. Whereas many loyalty applications deal with reductions or promotional provides, the corporate’s Verizon Shine initiative emphasizes entry, creating alternatives for purchasers to attend occasions, meet expertise, and expertise main cultural moments from a perspective few folks ever get to see.

That mindset helped carry Bailey from native soccer fields in Center Georgia to the sidelines of the FIFA World Cup.

As for the match itself, the motion on the pitch proved simply as memorable because the environment surrounding it. Regardless of expectations that Spain would overpower the match newcomer, Cabo Verde held its personal in a hard-fought 0-0 draw that stored followers engaged on the sting of their seats.

Between the historic matchup, passionate supporters, vibrant shows of tradition, and Verizon’s hospitality, it was a memorable day protecting sports activities media in Atlanta and witnessing firsthand how the FIFA World Cup continues to unite folks and cultures from across the globe.