Atlanta’s rosé occasion combines wine tradition with Black music and artwork to create an accessible, elevated expertise.
The occasion’s curator goals to problem wine snobbery and showcase rosé’s versatility by way of interactive, immersive programming.
The occasion’s venue, a Black-owned artwork gallery, deliberately bridges completely different communities and celebrates Atlanta’s luxury-meets-culture identification.
Atlanta’s rosé renaissance is getting a soulful soundtrack this weekend.
Supply: Courtesy
Movie star DJ, occasion curator, and cultural tastemaker C. DeVone is getting ready to host the fourth annual version of her signature expertise, However, Is There Wine?!: The Miseducation of Rosé Version, on June 13 at Buckhead Artwork & Firm as a part of Atlanta Champagne Week. What started as a curated gathering centered on wine and neighborhood has advanced right into a effervescent occasion, mixing music, artwork, tradition, and connection by way of the lens of contemporary wine tradition.
For DeVone, whose résumé consists of DJing internationally in locations together with Africa, Croatia, and Hong Kong, the inspiration behind the occasion got here much less from wine experience and extra from the communal experiences she seen unfolding round a bottle of rosé.
“Individuals began coming to my home with wine on a regular basis,” DeVone informed BOSSIP. “I bear in mind taking part in music and making folks really feel comfy and constructing neighborhood. Somebody requested what we’d be unpaid spokespersons for, and everyone collectively mentioned rosé for me. It simply made sense. Rosé is that social lady. She’s the neighborhood. She’s the one who desires to be exterior.”
That spirit of accessibility stays central to the occasion’s mission. Whereas wine tradition has traditionally been considered as unique or intimidating, DeVone says she deliberately creates experiences that welcome newcomers alongside fans.
“Wine has all the time had a snobbery connected to it,” she mentioned. “Individuals assume Black folks solely like sure kinds of wine. That’s why my occasions are tailor-made to let folks have completely different experiences. Perhaps you’re not somebody who is aware of all the pieces about wine, however you possibly can nonetheless have time.”
This yr’s theme, impressed by Lauryn Hill’s landmark album The Miseducation of Lauryn Hill, continues DeVone’s custom of connecting wine tradition to iconic Black music and storytelling. Earlier editions have paid tribute to by way of themes like “Sade & Chardonnay” and an OutKast-inspired The Love Beneath expertise, creating elevated occasions that really feel each refined and culturally acquainted.
“I needed folks to grasp that rosé isn’t only one factor. It’s not simply fruity or dry. It’s all differing types. It’s that sound the place you look good, you are feeling good, your make-up’s performed, it’s simply what speaks to your soul and I take into consideration rosé and music intertwining.”
Visitors can anticipate premium rosé tastings, dwell DJs, artwork installations, floral activations, specialty cocktails, curated picture moments, rosé lemonade and popsicles, and each indoor gallery experiences and outside street-party power. A sommelier will even be readily available to reply questions and information attendees by way of completely different rosé alternatives.
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“We may have a somm if you wish to lean in regards to the schooling of rosé, we’ll have a speciality cocktail and for individuals who don’t drink wine, there will probably be water and bites handed round,” mentioned C. Devone. “We attempt to make it as interactive as attainable, and let the friends really feel particular and left with one thing.”
The curator additionally informed BOSSIP that the occasion’s house at Buckhead Artwork & Firm was a deliberate selection. Past the venue’s placing aesthetic, DeVone mentioned she was drawn to its function because the Southeast’s largest Black woman-owned gallery areas and its means to merge the worlds of artwork and tradition. The proprietor can be a proud Howard College Bison like C. Devone.
“When you stroll into Buckhead Artwork & Co., it’s breathtaking,” she mentioned. “Then we’re going so as to add award-winning DJs, we’re going so as to add rosé and champagne as a result of it’s Atlanta Champagne Week, all the pieces is natural. It really works, folks simply love the artwork and they may not know in regards to the venue—I like bridging her neighborhood and my neighborhood collectively.”
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As Atlanta continues priding itself on mixing luxurious with tradition, DeVone is targeted on creating experiences that depart a long-lasting impression lengthy after the final glass is poured.
“I all the time wanna give greater than what folks anticipate. I’m not a promoter, I don’t have an occasion companty. I actually do that occasion as a result of I need to join folks by way of wine, music, and tradition,” she informed BOSSIP. “I would like folks to really feel like they need to have paid extra, or they’re like, ‘Hey, you recognize what? I’m actually excited that I acquired to expertise this, it was price each penny. That’s the form of the area of interest that I need to go for.”
